The psychosocial externality is that my technology or my movement can have an effect on people's experience. And we don't focus as much on how the people that will not agree with this respond, he says. The nature of a bipartisan political situation and not having something like ranked choice voting is such that putting the other candidate down is actually a very empirically effective way to get people to vote. If one side figured out a really effective communication strategy, the other side makes some innovations, comes back.

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