Bing vs. Google: The Search Engine Struggle

This chapter critiques Bing's performance as a search engine compared to Google, highlighting user frustrations with its inferior search results and cluttered interface. It also examines Microsoft's efforts to evolve Bing and the challenges of integrating AI into their services while maintaining a loyal user base. Additionally, the discussion touches on the future of web publishing and SEO in an AI-driven landscape, emphasizing the changing relationship between users and technology.