What Are Your Planning Superpowers? with Lucky Generals's Co-Founder Andy Nairn (Also Our Next Masterclass Teacher)
Sweathead, A Strategy Podcast
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Do You Have a Portfolio?
Hovis, a bread brand in Britain, was losing share at an incredible rate. They were told that the one thing you mustn't do is go in and run your history. That's the last thing. So they went back to the archives and re-imagined their famous 1970s Ridley Scott ad. It won everything including helping Hovis survive.
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