2min chapter

Grit cover image

CRO Unqork, Philip Lacor: Playing the Infinite Game

Grit

CHAPTER

Product Led Growth

At dropbox, you walk into account the canonical term for this is product led growth. Tops down, someone goes to uncorks web site, i want a trial. And there's a from the c i o, your ceo is a former c i o that then gets pushed across the organization. Here at uncork, we started with these very, very large customers,. Even the average enterprise customer, but the largest and most complex ones. But then you still need the product that supports that transformation.

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