
S06.E13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
JUST Branding
00:00
The Power of Branding in Leadership
This chapter delves into the essential role of branding in fostering long-term customer loyalty and the strategic alignment of leadership goals with brand sustainability. It highlights the challenges leadership teams face in balancing immediate business outcomes with the enduring value of their brand and the importance of prioritizing customer needs.
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