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S06.E13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power

JUST Branding

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The Power of Branding in Leadership

This chapter delves into the essential role of branding in fostering long-term customer loyalty and the strategic alignment of leadership goals with brand sustainability. It highlights the challenges leadership teams face in balancing immediate business outcomes with the enduring value of their brand and the importance of prioritizing customer needs.

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