The Rest Is Entertainment cover image

The BrewDog Famechaser

The Rest Is Entertainment

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The Media Maverick: Unpacking a Brewing Phenomenon

This chapter delves into the media rise of BrewDog's co-founder, highlighting his latest TV venture offering a £2 million prize for aspiring entrepreneurs. It humorously critiques his self-made narrative and eccentric hiring philosophy, while exploring the societal fascination with startup 'unicorns.'

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