How to Make Your Product a Need to Have

I think that's the thing that people, I see it happen a lot where people just want to say our product is really cool. So creating that demand is important, but I think framing it in a way that says you have to have whatever this is because it's going to improve your life. You've got to really know them. And so that's where that middle of the funnel is where you prove that. It's where you start to build that trust.

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