Anon Gheradardas: Most people are failing as persuaders. He says the pro-democracy forces need to embrace a kind of human psychology and human emotion lens. The climate movement needs to stop trying to hock a dour sounding agenda, he says. Anon: We all have a B-side for the things we think. At least many of us can drastically change the course of this country.
In a democracy, meaningful change often requires adapting views and building coalitions. Some believe finding common ground and building rapport is the best way to change minds. Others believe activism and protests are key to raising awareness. Increasingly, however, the acts of listening and persuasion are left out, as each side is convinced that the other is unmovable.
Anand Giridharadas is a journalist, columnist, on-air political analyst, and author. His latest book, The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy, explores how the tactics of persuasion can help strengthen democracy and foster positive societal change.
Guests:
Anand Giridharadas, Journalist, Author, The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy
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