Evaluating Tmall's Sales Performance Amidst Economic Sentiments

GMV of Chinese ecommerce during 6.18 dropped for the first time in 8 years, according to data platform Syntun. This was quickly picked up by international media as the barometer of weak consumer confidence in China. 

However, others quickly jumped in to challenge the data, suggesting that ecommerce sales actually grew. So who has the truth? 

On the latest episode of the Impulso Podcast by Momentum Works, we examine numbers and other factors from different sources, giving you a clearer picture of what’s happening in the fiercely competitive ecommerce market in China. 

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