306: The Stress-Free Guide to Losing Fat Without Giving Up Your Favorite Foods | Adam Bornstein
The Genius Life
00:00
The Big Fat Loss Myth
The big fat lost myth is this one size fits all diet, right? And you and I both know that you can eat a wide variety of foods. But you make people very fearful of so many foods. When fear is what's leading your decision making, fear is great at selling to people. The two primary drivers emotionally from a marketing standpoint are fear and greed. Fear and greed are terrible at creating behavioral change.
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