The Big Fat Loss Myth

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The big fat lost myth is this one size fits all diet, right? And you and I both know that you can eat a wide variety of foods. But you make people very fearful of so many foods. When fear is what's leading your decision making, fear is great at selling to people. The two primary drivers emotionally from a marketing standpoint are fear and greed. Fear and greed are terrible at creating behavioral change.

Adam Bornstein is the go-to nutrition expert for the likes of Arnold Schwarzenegger, Cindy Crawford, and others. His new book, You Can't Screw This Up: Why Eating Takeout, Enjoying Dessert, and Taking the Stress Out of Dieting Leads to Weight Loss That Lasts, takes on diet culture and the wellness industry, presenting a no-B.S. approach to fat loss without the pseudoscience and gimmicks.

15 Daily Steps to Lose Weight and Prevent Disease PDF: https://bit.ly/46XTn8f - Get my FREE eBook now!

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