Don't Depend on Google to Drive Your Business

You can't get away from being dependent on google to some degree. Google is leaning more and more towards raking value over people who try to gain thi game the system. An email marketing campaign is the most valuable thing you can do, because email isn't going to change. Run a lean business. Keep your expenses variable and yo in. Buy your equipment used so you can resell it without eating a bunch of depreciation. Avoid life style creep. Be ready to adjust at a moment's notice if things change.