How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Mastering Global Brand Adaptation: Insights from Coca-Cola and Starbucks
This chapter explores how brands like Coca-Cola and Starbucks have tailored their products to meet local consumer preferences in international markets. It underscores the significance of adapting strategies based on regional tastes, particularly highlighting Coca-Cola's success in Japan's canned coffee market.
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