The Importance of Inclusion in Advertising

Inclusive doesn't mean welcoming a new group, right? It means how are we going to get the most possible people to be loyal to our brand. There's a big divide in this country and it's roughly down the middle in terms of politics. So you risk alienating half the population by choosing. Please stay away from it. But then you can make the argument about when it comes to race. Well, there's millions, hundreds of millions, tens of millions of people of varying different racial backgrounds and a tiny bit of racists. If we want to maximize our total market share, we go for a literal inclusive strategy, which is apolitical and just as everybody's chill to have