We might be

able to get you the information on that. I think Paul, our team at Bloomberg

Business Week. It's cream.

It's cream. How about that? I didn't recognize that either. Really? Did you recognize? Yeah, I know, right? I know. Who knew? Is that the

Clapton Cream? Is there only a Clapton Cream? I

don't know. Hey, John. So let's talk tennis. What are you looking forward to this year? It's an interesting year and it's a packed year. I'm just warning you for when you're

here. Yeah,

you know, I'm playing really funny. This is the first US Open after Roger Federer and Serena Williams and for years and years tennis. And what are we going to do when these two Titans are no longer around? What's going to happen to tennis? And I think three of the last five sessions that attendance records, someone was telling you about them, the secondary ticket from the secondary market for tickets is off the charts. There are a lot of good storylines. One of them is the abundance of American players who are still left to draw. Is this Coco Goss year to win on the women's side? Is Novak Dokovic and Carlos Alcaras with great new tennis rivalry? Are they going to have another installment for the third straight major in New York? We miss Roger Federer. We miss Serena Williams. But there is the show goes on. There's plenty of tennis to watch.

Yeah, I love the Teapos story as well. And he's currently battling it out right now in the third set and the fourth set actually right now. So who else are the big names that you're watching this year?

Oh, I know some of the big names that we're used to in the E.S. Which Monhek won last year and is really establishing herself as this generational player and is Coco Gopkin or Emerges a rival? And Jesse Pagula is in fact the highest ranked American male or female. She's been an interesting character with a much different backstory than other players. But I also think the fact that the fields are wide or open. And I think it would be a surprise if either Jokovic or Alcaras don't win, but there's still a lot of space on stage for other players to make their move. Taylor Fritt who's the highest ranked American male, but he hasn't had great success in a major is this the tournament where he finally breaks through. There's a lot of where we're sort of we're used to these three players on the men's side, veteran at all Jokovic who absolutely dominated. We were used to Serena doing her ritual run. It's much different to cover the sport now that the fields are wider open. Jokovic is obviously still as relevant as ever. But it's kind of fun not being able to pencil four players through to the final weekend. And you have this capacity for surprise.

Keeping us all on our toes. It's interesting, John. I always think about we talked about this a lot with golf, right? You know, golf after Tiger Woods, you know, in tennis we've had a lot of conversations with the USDA over the years about, you know, making sure there's their interest with the younger generation. And we see it continuing and we do see younger, newer, interesting players come out. What is it about tennis that you think that continues to be a really popular sport?

I would love to see some sort of match or some sort of data on how many people are at the US Open because it's fun and an event and you walk around and you eat good food and there are guys juggling versus the actual tennis. I'm never quite. I don't really sort of just put my own in. It's just the interesting to see. I think tennis is actually getting a little bit of a bump from pickleball. I mean, there's sort of this existential fear in tennis that all the tennis courts are going to be turning the pickleball courts and players are retiring to go try their hand with pickleball. But I think it goes the other way. And I think all these millions of people that are playing pickleball have a new found appreciation for this other racket sport. I think tennis is globalization is a little problematic in the US, right? I mean, in golf, all the events are pretty much held in one of three time zones in the majority of the tour. They're all, you know, mostly American and certainly English speaking. Tennis doesn't have that, right? I mean, you've got the player from Tunisia is playing the Colombian and a lot of times the events are in the US. They're not on the US friendly time schedules. But I think overall, this is a really, really global sport. And I think big picture, especially you look at how many other businesses would love this kind of a footprint. You know, it's like stepping out of a balloon, right? So it was a lot healthier and easier in the US when all the events were sort of between California and Florida and the players came from here. It's a lot trickier when you've got Serbs and you've got Tunisia's. But I think it's healthier for the sport overall.

You know, it's funny that you say that we talked with the folks over at IBM yesterday and talking specifically about trying to bring some of the content from some of the other matches that aren't either at Ash or, you know, the main, you know, kind of the main focus, if you will, here at the Open to make sure that maybe some lesser well-known and even, you know, more global players at least get their time and that their fan base gets to see them. But it's also there's an AI artificial intelligence

component where AI is doing the commentary voice, you know, and talking about the players and so on and so forth.

They got a long way to go though, John. Don't worry. I watched a little bit last night. It's not anywhere close to what you do. It's not close to what I hear from the Mackinrope brothers. But is it

good giving, you know, some of these players who might not get attention in their matches some time, but is it also a little worrisome? I don't know

with the AI component. Yeah. We all love to talk to AI. We all recognize some of the upside and the potential. I'm not sure AI's most urgent need is for sports commentary. I mean, I've heard things that like it's still, you know, whatever. We don't think we know about AI. It's better, right? It sort of learns from its pace and improves rapidly. But I've heard it's pretty cringy right now and they're, you know, using terms that aren't real tennis terms and suspect that will improve. I got to think there are other ways to expand to waste players from other countries from AI. But, you know, I guess I give the USDA and IBM credits for at least experimenting. But I think we got to wait for them. Yeah.