How to Get the Most Out of Your Ideas

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There's a lot of gold that sits there, and you can do it very quickly. What really happens is that once yous got to getting into the flow of doing it, you will find all kinds of ways to interrupt your thought pattern. I know for me it plays out constantly. Somebody comes wit me with an assumption, i instant reverse it. And nowyu might get down to the third porthety on that list, and notll so the dust, that's when the reall interesting thing starts happening.

You often hear that “there are no bad ideas” when brainstorming–but why is that? In those instances, doesn’t it feel inevitable that someone’s going to pitch a bad idea? Frans Johansson is a writer who argues that in fact, innovation actually happens when people, ideas, and disciplines intersect. Whether it’s one field of science collaborating with another, or many cultures mixing, Frans says that a wide range of perspectives are the key to seeing a problem in a totally new light. In this episode he shares examples of how diversity leads to transformation, and provides tips on how to unlock your next great idea.