2min chapter

The So What from BCG cover image

Across the Luxury Metaverse

The So What from BCG

CHAPTER

The Metaverse and the Future of Design

Many fashion and luxury brands are working on things right now but at this point we've really only seen small scale experimentation from brands. One thing I'd love to see one of the design schools create a multiplayer game of design where there's design creativity and competition. The other is sort of a metaverse mall so if you imagine a virtual mall where there are sales channels where there are stores where shoppers can talk to other shoppers in real life.

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