#19 How to nail your product positioning | April Dunford, author of Obviously Awesome and Sales Pitch
Scandinavian Product Podcast
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Navigating Product Positioning Challenges
This chapter explores the complexities of accurately identifying competitors during product positioning and the crucial distinction between messaging, positioning, and branding. It emphasizes the need for cross-functional collaboration among teams to ensure cohesive product positioning and effective sales strategies. Additionally, it addresses the challenges B2B buyers face when selecting new products, highlighting the importance of context in decision-making.
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