Is Your Marketing Getting Lazy?

Businesses invested in marketing as a non negotiable so that they were top of mind for potential customers. People got lazy with their marketing and stopped generating new people seeing business, for the most part. i have specifically talked with at least five business owners where this was the pattern that happened. Their ad costs went up last probably summer slash fall. They turned off all other ads. And then when they need a real estate agent or a lawyer or whatever, like, they will call me. That's essentially brand awareness. But if you're not doing some form of marketing every day where new people are seeing your brand, you don't have that brand awareness and thatvis ability.