2min chapter

The New Rules of Business cover image

Is Pursuing Authenticity a Trap?

The New Rules of Business

CHAPTER

Building Trust Through Authenticity

Francis and Anne are the rare married couple that not only lives together, but works together. Francis: I got very interested in what my wife was doing all day, every day to help companies figure out how to create spaces where individuals can thrive. And so I couldn't resist getting into that arena. Plus, I think I just knocked on the door all day,. every day for, can I bounce an idea of you? Can I have help?

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