
S2 E18 - The Current State of Content & Messaging in B2B Sales
Stacking Growth | The B2B Marketing Podcast
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Carle, I Love Frameworks
Carle: There's only two reasons karl would buy anything, or any of us would buy anything. And as you pointed out, yo on, lucky, and that doesn't happen very often. You're either getting lucky ad you're capturing the demand where karl wants to buy something maybe once one to three times a year,. Or you're what wed call crating the demand, meaning you've taught karl something new - which it's a lot harder to do. Peopleus flock to those kinds of every time i open a cold emlum, like begging for it.
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