Identifying and Formalizing Your Number Two

Are you constantly putting out fires in your agency instead of strategically growing it?

In this episode of the Deep Specialization podcast, Corey Quinn welcomes Karl Sakas, known as "the agency therapist" who helps agency owners work less, earn more, and reward their best team members. Karl discusses his new book, "Calm the Chaos: 10 Ways to Run a Better Agency," which offers practical strategies for agency leaders looking to create better work environments, improve team morale, and achieve sustainable growth.

Episode Highlights:

• Transitioning from Doer to Leader: Karl shares insights on how agency owners can effectively shift from being hands-on doers to strategic leaders, explaining the six key agency roles and which ones to delegate first
• Finding Your #2: Strategies for identifying, developing, and properly compensating your agency's second-in-command
• The Desire-Competence-Capacity Framework: How to identify potential leaders using this practical Venn diagram approach
• Streamlining Meetings: Practical tips for reducing meeting bloat and making gatherings more productive
• The Assistant Effect: Why hiring a reliable assistant is crucial for agency owners and how to find the right one

The resources mentioned in this episode are:

• Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market  https://www.AnyoneNotEveryone.com 
• Connect with Karl Sakas on LinkedIn: https://www.linkedin.com/in/karlsakas/ 
• Free resources for agencies from Karl Sakas
• Calm the Chaos book, including free sample chapter (available via Amazon worldwide)
• Work Less, Earn More book, including free sample chapter (available via Amazon worldwide)
• Save $150 on "Control (and Maximize) Your Agency Exit" training, with discount code COREYQUINN at checkout
• Save $100 on "How to Stop Scope Creep" training, with discount code COREYQUINN at checkout

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😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out.

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➡️ Sign up here: deepspecializationcourse.com

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

This episode was produced and brought to you by Reignite Media.

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