The Yeti cooler keeps your eyes for one day instead of one year, like it claims. How long would it take you 20 years ago to tell everybody you know about that? No email, no cell phone, no text, no social media, no internet. And then the brand grows. That's how a brand can fail too. But so you can't immorally make money.
Returning to a favorite topic, Andy Frisella shares his thoughts on how character, conduct, and making cold hard cash are related. Are rich people evil? Is it noble to be poor? Can money be a legitimate driving motivation in life? The MFCEO answers these questions and more.