We try to continually finding a niche, knowing that there are so many other competitors doing something similar. And by focusing on that niche, we are able to appeal to a nis secment of the users and mit their pin points. We're starting out in the early days finerni, where there are no one elset. But as the compady grows bigger, this is the part where we'll need to stop competing with the other players,. The space is so big and ith so many a pin points to day, that there's enough room for many players do ing stiffen different pieces to day. However, if discontinue going, if we continue going from 1 billion dolls