The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
Public Relations Review Podcast
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How to Start Word of Mouth Conversations
The other way to think about this is just at the business level you can be really specific. There's a restaurant down the street from me here in Des Moines where they are constantly putting these worm cookies by the door on your way out. And I cannot tell you how many people may not know the name of the restaurant but they know that there's cookies at the door right. Some of these things they're very small but they leave a tangible impression and they become the trigger for talking about the experience right.
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