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Ep 385: Really short form video ads – Why 3-5 second ads are crushing on Meta | AKNF

DTC Podcast

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Introduction

Exploring the changing consumer attitude towards influencer marketing and the necessity for authentic content, alongside the growing trend of AI-generated advertisements. The chapter also introduces Motion, a creative analytics platform adopted by leading e-commerce and DTC brands, stressing the collaboration between media buyers and creative teams for effective advertising campaigns.

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