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How to Launch a New Product by Monzo Principal PM

The Product Podcast

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Building a Product - Brainstorming Solutions

Group your variables into themes, generate a list of options, prose cons risks and ask yourself, what do we still not know? So in our case, what we didn't really know was, quantitively, which combination of features and price would people most like to buy? And finally, the product launch. Swe brainstorm groupings of features around price and news and needs  and we can cant them often in a spread sheet o see if they were utterly inviable t with people just brain storming just bundle after bundle of feature and prize combinations.

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