3min chapter

Marketing Against The Grain cover image

Customer Acquisition Has Changed: A New Approach For 2022

Marketing Against The Grain

CHAPTER

Community Led Growth Is Not Like a Growth Engine

Think about crypto play to earn. The things are valuable, and there's no real usage for the game. So they created community driven events to amplify the value of their free plan. This is one of the things i woulde get your take on. Kippes, i think community, lad, growth is a terrible name. It's dumb. Riht, yes, we've taken something that was product led growth and we've just made a communtiy growth. Community is much more of an amplifier of things. And so you don't recat for vr bee listening, ker ing, use your business model as a growth driver in the future. Use it much more for

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