In this episode, Steve Fretzin and Katie Burke discuss:
- Building a brand for yourself and your law firm.
- Informing your network about what you’re doing.
- Developing strategic partnerships.
- Evolving and growing your network and business.
Key Takeaways:
- If you are interested in more than one, unrelated, area of law, there are ways to make both work, it just takes some creativity and tenacity.
- Repetition is the key to letting people know what you do. If they don’t have a connection to make a quick quippy phrase, you do not have to try and force it and make it disingenuous.
- Expand your circles. There are more people out there that you don’t know that could be helping to promote your business or send work your way and who you can help as well.
- Don’t be afraid to try something new and to reach for things that you love and have a passion for.
"Growing and changing and evolving your brand means keeping it fresh and keeping it out there. What you're doing now, if you're doing the same thing 20 years later, something's gone wrong." — Katie Burke
Thank you to our Sponsors!
Moneypenny: https://www.moneypenny.com/us/
Get Visible: https://www.getvisible.com/
Episode References:
About Katie Burke: Katie Burke has practiced law in San Francisco for twenty years. She is the owner of Burke Law. Katie conducts workplace investigations, drafts and reviews premarital and post-marital agreements, represents individual clients in family law disputes, and mediates family law matters.
Connect with Katie Burke:
Website: https://burkelawsf.com/
Email: katie@burkelawsf.com
Phone: 415-997-6665
LinkedIn: https://www.linkedin.com/in/katherineburke/
LinkedIn: https://www.linkedin.com/company/burkelaw/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
