Shifting Spirits: The Rise of Non-Alcoholic Culture

This chapter explores the changing landscape of the alcohol industry, focusing on the decline in traditional drinking patterns and the rise of non-alcoholic options among younger consumers. It discusses the cultural implications of alcohol consumption in workplaces, highlighted by policy changes at Lloyd's of London, and emphasizes the potential for significant growth in the non-alcoholic beverage market. Industry insights and personal stories illustrate the transformative decisions shaping future drinking habits and the evolving consumer awareness towards health and wellness.