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The Amazonian Horse

The Scott Scheper Podcast

CHAPTER

The Trojan Horse of Amazonian Horse

The Trojan horse that Amazonian horse is something that I have coined. And what you do is after you've greased up the recommendation engines of Amazon, after your book has been selling, and you're starting to get recommended to similar customers. What you then do is you go into Amazon's KDP platform. This is a platform that self published authors use,. You basically mark the book as don't print anymore. It's out of stock. And you basically pause it and you say, no, I no longer want to sell it. Well, guess what? Now I'm getting recommended for free advertising. Without having to do anything."

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