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Growing a sustainable DTC startup brand to £££ 9 figures - Freddy Ward | Midnight Podcast Episode 47

Matt Kelly | The Midnight Pod

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Scale Is Crucial to Getting Your Product to Work

Nlit: I'm a big believer that if possibleyou shouldn't need loads of, like, try and avoid taking loads of capital on board. So for us, there was a very clear reason to raise that money to get to that scale to then drive the oerall health of the business. That was all about grow. E and er, you know, we' probably more than half our cost now, er. Nlit: Even if you sell for ten million, let's say that's, you're still going to be ok. You know, even if you sold for 100 million, so e took 90 million away. Ahem.

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