What Does This Guy Think of Me?

trust is extraordinarily instinctive. It's something we feel, but we don't really think. The things that will instil trust in you are surprisingly strange. One of the reasons we pay a premium for brands is that it's a lower variance purchase. And when you explai why, it's to do with this instinct around trust. You have to sort of dress respectably and look reasonably prosperous as a financial adviser, because we don't trust people who got nothing to lose. Think aboutas ass way of second guessing things, extraordinary things around trust, which fascinate me,. i think we need to explore more.