The Serendipity of Design

This chapter explores the creative process behind design, emphasizing the role of chance and spontaneity, illustrated by a humorous anecdote about a magazine cover. The discussion also delves into the influence of cultural experiences and the impact of AI on artistic quality and creativity.

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In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and why it still matters in today’s algorithmic world.

From their game-changing days at Ray Gun to their latest creative collaborations, the trio unpacks how embracing imperfection, trusting your eye, and responding to constraints can unlock true creative breakthroughs. They explore the tension between ego and vision, the power of physical media, and whether AI can ever really replicate soul.

This is a conversation about art, anarchy, and finding flow—no matter the tools.

Timestamps:

(00:13) The Legacy of Ray Gun and Reuniting After 15 Years

(03:00) The Birth of Marvin Magazine and Celebrating Music’s Old & New Guard

(06:13) Experimental Design, Mini Posters & the Evolution of Ashworth’s Process

(09:21) Creating Without Repetition: Rules, Response, and Visual Chaos

(14:36) David Carson, Bowie, and the Fax Heard ’Round the Design World

(23:08) AI, Flow State, and Why Soul Still Matters in Creative Work

Check out today's guests, Marvin Jarrett Scott & Chris Ashworth:

Marvin's Instagram: https://www.instagram.com/marvinjarrett/

Chris' Instagram: https://www.instagram.com/ashworthchris/

⁠Check out The Futur: