The CEO’s Guide to Marketing  cover image

The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.

The CEO’s Guide to Marketing 

00:00

Measuring Resource Allocation and Incrementality Quarterly

Nicole outlines Tubi's cadence: quarterly reviews, half-year plans, and balancing long-term brand builds with nimble shifts.

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