The Duality of Pain: Advertising and Opioid Culture

This chapter explores the complexities of pharmaceutical advertising in the U.S., contrasting joyous imagery with the reality of severe side effects. The discussion highlights the evolution of pain management in sports, addressing the misuse of opioids amidst a growing dependency on pain medications. Additionally, it emphasizes the need for a shift towards natural alternatives and critiques the pharmaceutical industry's role in opioid addiction.