#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling
Business of Story
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The Personal Skills That You Learned From a Celebrity
Justin: I think that the changing point for me was, again, when I was sitting down and with a really big deal celebrity, it was an opportunity. When you're working with huge enterprise companies, you have to be able to humanize those customers. So storytelling has to come into play, especially in the tech world, to humanize that offering. It enables you to differentiate yourself from the other tech providers, cybersecurity providers out there.
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