When we're talking virtually, our shared environment is pretty limited to the screen. And so if i want to show engagement, it makes more sense for me to limit myself to screen. We thought that this could lead to more focus, whe should hurt idea generation because we're actually the most creative and were unfocused and free. I don't have evidence for this yet, but based on my theory ialways suggest turning off the camera during idea generations who can walk around. Then it's not like we have to be in person.

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