🏋️ “The $10 Gym Lie" — Planet Fitness’ perfect price. Toyota’s hybrid training wheels. Ernesta’s rug disruption.
The Best One Yet
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The Sacred Cow That Protects the Profit Puppy
Planet Fitness's CEO says he won't change that $10 price. That price is key to Planet Fitness's identity. It gives Planet Fitness leeway to charge an annual fee, which is up to $39 a year now. The Prius set expectations for what clean cars should look like when it came out in 1997. Toyota announced a surprising electric car strategy.
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Transcript
