Sally Kohn: Most people jump from first idea to action rather than coming out with nine other ideas and saying, well, why did I choose that one? She says there's a few sets of steps that you want to go through. One step is ideation - coming up with at least 10 ideas and then figuring out which one would be the best or which two or three could be the best. Skelton: By the way, joining an entrepreneurial team is better than trying to start one yourself.

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