What Is Masked Priming?

Masked primin is a technique by which we can make people here the words, ready, steady and be ready for gol without realizing it. Priming is just when we are ready to respond to something. When a runner hears,ready, steady, go they primesom for go. And here's a strange thing, although i'm unaware of what the man is saying. I'm not consciously aware of whether heis saying left or right. He is influencing my response. It doesn't affect anything you do two minutes later, or a year later. Yes, it doesn't go into long term memory. We use this as an example why, for instance, subliminal advertising