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Encore Episode: 4 Steps to Communicating Vision

The Double Win

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Visionary Leadership: Lessons from Kings

This chapter contrasts the effective leadership of King Alfred with the ineffective reign of Æthelred II, emphasizing the crucial role of a compelling vision. It discusses how leaders can inspire their teams by creating and communicating a vision that transcends monetary gain, particularly appealing to younger generations. The chapter also introduces storytelling as a powerful tool in communicating vision, providing practical techniques to craft engaging narratives that foster organizational unity and purpose.

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