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The Vergecast
The Problem With Fair Use in Search
There's no thing like the DMCA for names and likenesses, right? You can't issue it. That's my likeness takedown to Google. Sooner Pichai, there's a string of cases from the early 2000s about Google in search where they found fair use of it again. The most famous is called Perfect 10 versus Amazon in Google. And their images were showing up in Google image search and Amazon image search. Like, but you just got this like ancient body of law that allows these things to happen that doesn't apply one to one to this.
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