The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Influence by Bob Choudini

"I just can't wrap my mind around the concept of telling your customer that you're a dummy, so you should buy this book," he says. "If I was being touchy feely, if I wasn't being touchy-feely, I would give them the book called Influence by Bob Choudini." The key skill for an entrepreneur to have is persuasion and social psychology, she adds.

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