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Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
The Impact of the App on the 2500 People Who Used It
The next day we had like 500 people log in to use the app who didn't have to you know they just came of their own volition and use the app. And so we sort of gained this reputation as the more wholesome or relationship oriented app right and that was our niche. You know we were we were such a wholesome brand we were friends of friends rightSo people would equate it to like you know a house party or a wedding and that was the kind of crowd and the vibe that you feel on hinge Whereas maybe on the other ones it was a little bit more just like people nearby and random and so it just felt a little bit less like a club.
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