The Death of the Keyword -- Michel Fortin // seoplus+
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Search Engine Optimization - Is There a Need for Rebranding?
Micheal Forton is the CEO of search engine optimization firm, Gogle. He says key words are not dying but they're being replaced by more organic content. The industry needs to rebrand itself as 'organic growth marketers' for better success. Here he explains what it would take to be an eso and how you can get there.
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Transcript
