Does Generational Pandering Still Work?
VinePair Podcast
00:00
Generational Pandering in the Beverage Industry
The hosts discuss marketing strategies in the beverage alcohol industry, focusing on the intense efforts to capture the attention of Gen Z consumers. They examine the thin line between targeting and pandering, emphasizing the importance of understanding and meeting the needs of younger generations without resorting to transparent advertising tactics. The chapter explores the risks of blindly following viral trends and the importance of building brand loyalty through sustainable strategies.
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Transcript
