Book shops are really dating agencies in disguise, says Richard Morgan. He is sad about the loss of so many independent bookstores. 'You probably miss out on few high energy physicists that way,' he adds.
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com