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19min chapter
Rivian CEO RJ Scaringe says too many carmakers are copying Tesla
Decoder with Nilay Patel
Rivian's Second Generation Electric Vehicles and Market Positioning
The chapter delves into the CEO of Rivian discussing the second generation R1S, focusing on performance, pricing, and motor setups like dual and quad motors. They emphasize the company's strategy of positioning their cars as premium adventure vehicles rather than luxury items, aiming to capture market share above $40,000. The conversation also touches on the importance of offering variety in the EV market, digital experience in vehicles, the relationship with Apple, safety features, and future models like the R3X.
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