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Encore: Häagen-Dazs vs Ben & Jerry's | Doughboys and Dead Heads | 3

Business Wars

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The Underdog's Fight: Ben & Jerry's vs. Corporate Giants

This chapter explores the fierce competition between Ben & Jerry's and Haagen-Dazs within the ice cream industry. It highlights Jerry Greenfield's protest against corporate bullying, detailing the legal and promotional strategies that helped Ben & Jerry's emerge victorious amidst rising competition.

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