How Did You Make That Pitch to Nonprofits?

CNN's John Defterios asked Kevin O'Neill how he sold the need for unrestricted donations to nonprofit leaders. He said it was because of long-term relationships and donors who had faith in their ability to deliver. Donors were very receptive to that idea and recognized the significant issues that we have, says O'Neill. "I can't tell you what the why in Detroit may need or what the wine in Berkeley may need"